This Privacy Policy explains how Museo Co (“we,” “us,” “our”) collects, uses, and shares personal information when you visit, interact with, or make a purchase from www.museoco.com (the “Site”).
By using the Site, you agree to the collection and use of information as described in this Privacy Policy.
1) Information We Collect
We collect personal information in three main ways: (1) information you provide, (2) information collected automatically, and (3) information from third parties.
A) Information you provide to us (Order & Customer Information)
When you make a purchase or attempt to make a purchase through the Site, we may collect:
- Identity and contact information: name, email address, phone number
- Billing information: billing address
- Shipping information: shipping address
- Order details: products purchased, quantities, order totals, discounts, taxes, and order history
- Payment information: payment method details needed to process your transaction (including card details)
Important note about payment information: Payment transactions are processed through secure third-party payment providers. We do not intentionally store complete credit card numbers on our own servers. Your payment details are handled by the payment provider(s) used at checkout.
We refer to this as “Order Information.”
B) Information collected automatically (Device Information)
When you visit the Site, we automatically collect certain information about your device and how you use the Site, including:
- Device and browser details: web browser type, device type, operating system
- Network details: IP address, time zone, and general location derived from IP
- Usage details: pages or products viewed, how you interact with the Site, referring/exit pages, and search terms that brought you to the Site
- Identifiers: cookies and similar tracking technologies (described below)
We refer to this as “Device Information.”
C) Cookies and similar technologies
We collect Device Information using technologies such as:
- Cookies: small data files stored on your device that often include an anonymous unique identifier
- Log files: records of Site activity (including IP address, browser type, and timestamps)
- Pixels / web beacons / tags: electronic files that help measure browsing behavior and marketing effectiveness
For more information about cookies and how to disable them, visit:
http://www.allaboutcookies.org
Disabling cookies may impact certain Site features (like cart and checkout).
D) Information from third parties
We may receive information from third parties that support our Site operations, such as:
- Shopify (storefront and checkout)
- Payment processors (transaction confirmations and fraud-related signals)
- Shipping carriers (delivery status and tracking updates)
- Analytics providers such as Google Analytics (if enabled)
2) How We Use Your Personal Information
We use your personal information to operate our business, fulfill orders, and improve the Site.
A) To fulfill orders and provide services
We use Order Information to:
- Process payments
- Prepare and fulfill orders
- Arrange shipping and provide tracking updates
- Send invoices, receipts, and order confirmations
- Handle returns, exchanges, refunds, and customer service requests
B) To communicate with you
We use Order Information and contact details to:
- Respond to customer support requests
- Send important service messages (order status updates, delivery issues, policy updates)
C) To prevent fraud and protect the Site
We use Device Information (especially IP address and usage patterns) and order signals to:
- Screen orders for potential risk or fraud
- Detect suspicious activity and prevent abuse
- Maintain Site security and integrity
D) To improve and optimize the Site
We use Device Information to:
- Understand how customers browse and interact with the Site
- Improve product offerings, content, and Site performance
- Measure the effectiveness of marketing and advertising campaigns
E) Marketing and advertising (based on your preferences)
When consistent with the preferences you share with us (and where permitted by law), we may use your information to provide marketing communications about our products or services.
3) How We Share Your Personal Information
We share your personal information with third parties only as needed to operate the Site and provide services, including:
A) Service providers
We share information with service providers that help us run our business, such as:
- E-commerce platform services (Shopify)
- Payment processing partners
- Shipping and logistics partners
- Analytics and performance tools
- Customer support and communications tools (email and messaging)
These providers use your information to perform services for us and may be subject to their own privacy policies.
B) Shopify
We use Shopify to power our online store. You can read more about Shopify’s privacy practices here:
https://www.shopify.com/legal/privacy
C) Google Analytics
We use Google Analytics to understand how customers use the Site. You can read Google’s privacy policy here:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
D) Legal compliance and protection
We may share personal information to:
- Comply with applicable laws and regulations
- Respond to lawful requests (subpoena, search warrant, court order, or similar legal process)
- Protect our rights, customers, and business
- Investigate and prevent fraud or security incidents
4) Behavioral Advertising
We may use your personal information to provide targeted advertisements or marketing communications we believe may be of interest to you. This may involve using cookies or similar technologies and sharing limited data with advertising partners to help measure campaign performance.
To learn more about targeted advertising, visit the Network Advertising Initiative page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of some targeted advertising by visiting the Digital Advertising Alliance opt-out portal:
http://optout.aboutads.info/
Note: Opting out does not stop all ads. It may reduce personalized ads. If you clear cookies or change devices/browsers, you may need to opt out again.
5) Do Not Track
Some browsers offer a “Do Not Track” (“DNT”) signal. Please note that we do not alter our Site’s data collection and use practices when we see a DNT signal because there is no consistent industry standard for how DNT signals should be interpreted.
6) International Transfers
Your personal information may be transferred outside of your country, including to Canada and the United States, including through service providers that store or process data in these locations.
7) Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We may retain certain information longer if needed to:
- Meet legal, tax, or accounting requirements
- Resolve disputes
- Enforce agreements
- Prevent fraud and enhance security
8) Security
We take reasonable steps to protect your personal information and use safeguards designed to reduce the risk of unauthorized access, disclosure, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9) Minors
The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children under 13.
10) Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. Updates will be posted on this page with a revised “Last updated” date.